KOBO: KOBO was started with Rakuten to develop the perfect eReader/bookstore for everybody. It embodies everything we love about our favorite local bookstore, perfected for modern life. With a mission to bring about the power of reading to our everyday life. Allowing you to go shelf-less with your book collection, each KOBO device is capable of storing thousands of eBooks, with a built in comfortlight which allows for better night time reading and easily customizable features as well. A new journey awaits you with KOBO.