The new H2 Hub started from an idea from James Woo, the second-generation leader of a major watch retail chain store in Singapore. His vision was to create a new space for fine Swiss and Japanese Watches to thrive in, and to appeal to a broader market. Traditional watch imagery focused largely on distinguished models wearing the watches and appearing in the mass media in manner that was commercial and boring. He found it surprising that brands didn’t focus on how they were different instead as watches are after all an individual lifestyle accessory.

In our journey to be a port of call for all watch lovers, H2 Hub has become one of the world’s leading and most trusted online platform for watches. Started since 1970 and now with more than 12 retail shops in Singapore, we take immense pride in being the official retailer for a carefully curated selection of specialty brands including Casio G-Shock, Seiko and Seiko's Elite Series, Citizen, Tissot, Aries Gold, Garmin, Cath Kidston, BCBG, Luminox, Edox, Alpina, Coach and Ferrari. We have more than 40 International brands on our website to browse from.