Titan Company is a manufacturing company that produces India's largest and best-known range of personal accessories — watches, jewelry, sunglasses and prescription eyewear. Precision engineering is another area of specialization that Titan Company excels in. The company was established in 1984 as a joint venture between Tata and the Tamil Nadu Industrial Development Corporation. The company brought about a paradigm shift in the Indian watch market, offering quartz technology with international styling, manufactured in a state-of-the-art factory at Hosur, Tamil Nadu. In 1995, the company diversified into jewelry under the brand Tanishq to capitalize on a fragmented market operating with no brands in urban cities. In 2005, the company launched its second jewelry brand, Gold Plus, to capitalize on opportunities in small towns and rural India. The company has also made its foray into eyewear, launching Fastrack eyewear and sunglasses, as well as prescription eyewear.