A New Beginning for local Watch Brand Aries Gold


Singaporean watch maker, Aries Gold has renamed to AG Collective and has released a new line of watches. An iconic design built for customisation and with specifications that made the watches built to last, Aries Gold unveiled “The Great White,” a collection built for the modern gentleman.


The Great White is a collection of dive watches created for the oceans.. The Great White, much like the predator of its namesake, establishes itself as a recognisable icon in performance and design, blending contemporary touches with an impeccable attention to detail, and most importantly, performance. A 300m Diving Watch with ceramic bezel, a watch built to last for a long time.


CK Woo founded the brand back in 1970. He loved watches but couldn’t afford one, so he became a watch apprentice. In 1979 he used his insurance pay out to start watch manufacturing. Not long after he started he received a very memorable request to engrave a woman’s name on the dial of a customer’s dive watch in remembrance of his wife. This incident reminded CK Woo that watches are not only used for showing our style of status, but also used to celebrate or remember moments in life. He was so positively impacted by the incident he decided to use the Dive watch as the first collection of AG Collective.


Being a Singaporean watch brand and maintaining the “Made in Singapore” status can be really hard. Globally, people place higher value for Swiss Made or Japan Made watches or brands from Switzerland and Japan tends to also have a higher recognition in the market. Finding the niche to market the brand has always been a challenge.

After working with International Icons like Foo Fighters, Aerosmith, and Rocky, the stars loved the watches we made for them and an idea struck the team that instead of just releasing limited edition collaboration watches, why not we offer this service to everyone instead.

This is now possible with the investment of half a million dollars’ worth of manufacturing equipment and infrastructure in their Singapore HQ for the personalisation of watches.

AG Collective believes in doing things differently in 3 ways


Each watch allows for personalisation of the watch dial with text or pictures.

Text or pictures can also be added to the glass case back as well.

This personalisation allows the watches to add significance to gifting for events like anniversaries, graduations, and other milestones.

Made to Order

Each personalised watch is made only when you order them, ensuring that it is not your usual run in the mill factory production job.

In-house Made

Made right here in our Singapore factory. Find that hard to believe? You are welcomed to come visit us to customise your watch and collect them on the spot, but please make your appointments in advance due to the increasing number of people visit, we will need to stagger to ensure social distancing rules.

Personalisation Options

Print a Name, Date or Quote on The Dial

Print a Picture on The Dial

Print a Name, Date or Quote on The Glass Caseback

Print a Picture on The Glass Caseback

Print a Name, Date or Quote on The Spinning Rotor


The perfect present when sharing a gift for a friend, a colleague or just someone special in your life.

Marriage Proposals

We have done this before and our client succeeded in his first attempt at winning the hand of the girl of his dreams.


Having shared many precious moments together throughout your life with your loved ones, you are sure to have shared many photos together. Why not turn them into a meaningful gift by crafting them into your personalised watch to make this occasion even more special.


A parent’s favourite gift to their children upon graduation is often a watch. You can make imbue the values you will like the children to remember with this unique gift regardless of the message, like “family first”, or “respect others always” will make the gift an everlasting piece of memory.

Farewell Gift

Good times always comes to an end and sometimes there reach a time where our colleagues will leave us for other endeavours. Putting these moments of joy into the watch with a personalised timepiece

Other Milestone Moments

You can also create a watch for milestone moments that are truly special, like the first painting you did, or the first time you finished a 42 kilometres run. These are also moments worth celebrating.

Made with Meaning Watches

The end result is to create watches Made With Meaning, watches worth collecting, making your collection a true reflection of not just your style but also your life story. A fully customised watch comes with an NFT at the price of $98 SGD.


The Great White

The Great White is the result of a collection of ideas from watch lovers and watch makers. AG Collective combines what is meaningful to watch lovers and puts them into the watch.

Built to be a proper performance dive watch, The Great White features a host of specs that will help it face the harsh conditions of the seas.

Dive-Ready Water Resistance
(300 meters)

Ready to take on the adventures of your daily life, The Great White is protected by a case offering 300m of water resistance, giving you the performance and durability of a true performance diver.

Stainless Steel Case

Finished with different levels of brushes and polishes, the case of the Great White is a refined affair. Fashioned from a solid piece of stainless steel, The case sits at a comfortable 42.5mm, suitable for wrists of all sizes.

Strap Choices

The Great White comes in 2 strap choices, solid stainless steel or durable integrated rubber strap.

Reliable Japanese Movement

Powered by the Japanese workhorse, Miyota 8215 automatic movement, performance and reliability are guaranteed even in the most trialing conditions.

Leather Watch Roll

Each Great White watch comes in its very own leather storage pouch to protect it from the elements.


So, if you pass by any H2 Hub outlets, do visit and check out the collection for AG Collective The Great White Series. You can also ask the staff to show you how it can be customised to better fit your style. Hope that it will make your gifting this year a lot more exciting!