Armani Exchange is a part of the Armani line that was launched in the United States back in 1991 as a brand focused on a younger market. The line is mostly known for their provocative ads and was inspired by contemporary dance music and a street-chic lifestyle, presenting a young and hip outlook, sometimes even with vibrant colors and graphics. The line is known as AX, which you will notice somewhere on many of the products in this line. The watch range from Armani Exchange is made by the popular and reliable Fossil Group who also own manufacture and market for several International brands such as Michael Kors and Kate Spade. The watches from Armani Exchange are sportier and more fashionable, catering to younger men and women. H2 Hub is the authorized retailer for Armani Exchange.